Emmie’s Wonder Wardrobe

Full branding for a new spin-off show called Emmie’s Wonder Wardrobe. The design needed to represent the core creative values of the brand, which are ”glitter & sparkle”, ”more is more” and ”5 year old energy”, while appealing to the shows target audience (3-5 year olds). The project needed to include, logo design, full brand guidelines, design of character elements and props within the show, social posts and album covers. This project included collaborations with multiple teams across the company, as well as an external animation studio.